Acua (https://acua.qcri.org/) is an AI+ML+HCI tool for the integrated audience, customer, and user analytics across multiple platforms providing actionable insights for multiple objectives and roles. Acua addresses the key challenges of data analytics! Data updated daily! Processed, cleaned, and AI+ML aggregated! Integration of multiple feeds! (e.g., social media, email, website, CRM). Robust architecture! Scales to the needs of your business! One dashboard! A single view of platforms in one place! Multiple analyses for multiple roles! (i.e., from Implementer to C-level) Non-numerical representation! For empathic and easy communication!