Rendering survey responses as personas
Abstract
Personas are rendered from survey results by receiving survey data; receiving, from a designer, prospective end-user demographic characteristics; identifying a name from a name database based on the prospective end-user demographic characteristics; identifying a picture from a picture database based on the prospective end-user demographic characteristics; generating a persona from the survey data, the persona including the name, the picture, a predefined number of agreed positions and disagreed positions selected from the survey data; and outputting the persona to the designer.
Team
Tools
Survey2Persona
Survey2Persona is a survey data analysis and visualization tool. It transforms numerical survey responses (e.g., Likert scale, Binary, or other categorical data) and associate demographic survey data into personas, a humanized representation of the underlying survey data presented as a believable person, containing picture, name, age, country, and other demographic attributes and information.