Rendering survey responses as personas

Abstract

Personas are rendered from survey results by receiving survey data; receiving, from a designer, prospective end-user demographic characteristics; identifying a name from a name database based on the prospective end-user demographic characteristics; identifying a picture from a picture database based on the prospective end-user demographic characteristics; generating a persona from the survey data, the persona including the name, the picture, a predefined number of agreed positions and disagreed positions selected from the survey data; and outputting the persona to the designer.