Method and system for rapid analysis of customer information
Abstract
A method and system for rapid customer data analysis. The method includes providing at least one processor capable of connecting to a network, connecting the processor to the network and providing a user interface in operable communication with the processor. Additionally, the method includes providing one or more processor-executable instructions to the processor, the one or more processor-executable instructions includes at least one algorithmic process for analyzing data in a manner that allows for descriptive and predictive analysis. Customer behavioral data and at least one Key Performance Indicator are provided to the processor. Analyzing customer behavioral data in view of the provided Key Performance Indicator includes identifying customer behavioral patterns, automatically classifying the behavioral patterns identified into discrete segments and compressing the resulting discrete segments into narrower, unique segments. A report is generated that includes patterns identified and actionable applications of the report.
Team
Tools
Acua
Acua is the organizing theme of our research efforts, focusing on audience, customer, and user analytics for an enhanced understanding of these populations for an organization. Our efforts concentrate on research for collecting, measuring, analyzing, and reporting digital data to enhance insights into the behavior of audiences, customers, and users, with the development of systems to support these activities central to the research.