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Acua
Acua is the organizing theme of our research efforts, focusing on audience, customer, and user analytics for an enhanced understanding of these populations for an organization. Our efforts concentrate on research for collecting, measuring, analyzing, and reporting digital data to enhance insights into the behavior of audiences, customers, and users, with the development of systems to support these activities central to the research.
Team
Related publications
AI-Human Interaction2026
Understanding User Engagement with Cross-Platform Social Media Content Created by Humans Versus AI: An Evaluation of ChatGPT in Content Marketing
Kholoud Aldous, Joni Salminen, Ali Farooq, Soon-gyo Jung, Bernard Jansen — ACM Transactions on the Web (2026)
AI-Human Interaction2025
What is User Engagement?: A Systematic Review of 241 Research Articles in Human-Computer Interaction and Beyond
Bernard J. Jansen, Kathleen Guan, Joni Salminen, Khloud Aldous, Soon-gyo Jung — Proceedings of the Conference on Human Factors in Computing Systems (CHI) (2025)
AI-Human Interaction2022
Method and system for rapid analysis of customer information
Jim Jansen, Soon-gyo Jung, Joni Salminen — United States Patent and Trademark Office (2022)
AI-Human Interaction2022
Method of demographic information generation from name
Jim Jansen, Soon-gyo Jung, Joni Salminen — United States Patent and Trademark Office (2022)
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